GIORGIO BEVERLY HILLS

Swiss-born “Father of Rodeo Drive” Fred Hayman began his career in the hotel business working for the Hiltons of Beverly Hills. Inspired, he opened his own luxury shop in 1962—Giorgio Beverly Hills—the universal breath of luxury—the fragrance empire that “evokes the warm winds that sway the palm trees.” 9+0+2+1+0, a dozen reasons to toss caution to the wind and ride the exclusive wave to Rodeo Drive, festooned with yellow and white stripes—the zephyr’s call. Discover classic with the fragrance dubbed “Beverly Hills in a Bottle.” For you, could it be Giorgio Perfume, G or Red? Since 1981, the Hills are alive with fashion and fragrance, especially the 90210 line.