DIESEL
Diesel S.p.A. is an Italian design company. It is best known for clothing aimed at the young adult market, particularly jeans, but it also offers collection of fragrances.The company is owned by its founder Renzo Rosso, and is based in Breganze in northern Italy.
L'Oreal and Diesel launched Fuel for Life (for him and for her) in the fall of 2007.
